Marketing Strategy
Pre-Launch Phase
Development of Marketing Assets
We focus on creating foundational marketing materials, including: white papers, explainer videos, infographics, branding and design elements.
Initial Community Building and Engagement
We engage with AI and blockchain communities on social media platforms, initiate discussions, and share educational content about AI and tokenization. Establishing a strong community presence is crucial.
Launch Announcement Phase
Influencer Marketing Kick-off
To generate buzz and credibility, we collaborate with key influencers for content creation, announcements, and webinars.
Public Relations Campaign Initiation
We focus on attracting media attention and public interest through activities like sending out press releases and participating in media interviews and articles.
Pre-Sale Phase
Intensive Community Engagement and Support
A strong, supportive community is fostered through regular updates, AMA sessions, feedback sessions, and community contests.
Continued Influencer Engagement
We continue collaborations with influencers, focusing on detailed discussions about the token’s utility and potential. Sustaining momentum and interest is crucial.
Ongoing Public Relations Efforts
Maintaining media presence and public awareness through follow-up stories, progress updates, and ongoing media outreach is vital during this phase.
Public Sale Phase
Full-Scale Paid Advertising Campaign
To maximize reach and encourage participation in the public sale, we launch targeted ad campaigns on social media, content syndication, and retargeting campaigns.
Final Influencer Push
Driving final engagement and conversion through special events, shout-outs, and endorsements by influencers.
PR and Media Highlights
Sharing success stories, testimonials, and highlighting the closing stages of the token sale.
Post-Launch Phase
Community Management Continuation
Keeping the community engaged and informed post-launch with regular updates on token progress, use cases, and ongoing developments.
Post-Launch PR and Media Engagement
Showcasing post-launch success and future roadmap through press releases and media interactions.
Astral Ventures’ marketing strategy for token launches is designed to build anticipation, foster community engagement, and drive successful outcomes. By employing a phase-by-phase approach, we ensure that each stage of the token launch is supported by targeted and effective marketing initiatives, laying the groundwork for long-term success and growth of the AI startups we support.
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