Token Launch Marketing Plan
Pre-Launch Phase
Development of Marketing Assets
Objective: Create foundational marketing materials.
Activities: Develop whitepapers, explainer videos, and infographics. Finalize branding and design elements.
Timeline: 2 weeks prior to the community initiation.
Initial Community Building and Engagement
Objective: Start building a community around the upcoming token launch.
Activities: Establish presence on social media platforms, initiate discussions, and share educational content about AI and tokenization.
Timeline: Concurrent with the development of marketing assets.
Launch Announcement Phase
Influencer Marketing Kick-off
Objective: Generate buzz and credibility around the launch.
Activities: Engage with key influencers for content creation, announcements, and webinars.
Timeline: Coincides with the launch announcement.
Public Relations Campaign Initiation
Objective: Garner media attention and public interest.
Activities: Distribute press releases, engage with media for interviews, and feature articles.
Timeline: Begins with the launch announcement.
Pre-Sale Phase
Intensive Community Engagement and Support
Objective: Foster a strong, supportive community.
Activities: Regular updates, AMAs, feedback sessions, and community contests.
Timeline: Throughout the pre-sale period.
Continued Influencer Engagement
Objective: Sustain momentum and interest.
Activities: Continue collaborations with influencers, focus on detailed discussions about the token’s utility and potential.
Timeline: Throughout the pre-sale period.
Ongoing Public Relations Efforts
Objective: Maintain media presence and public awareness.
Activities: Follow-up stories, progress updates, and ongoing media outreach.
Timeline: Throughout the pre-sale period.
Public Sale Phase
Full-Scale Paid Advertising Campaign
Objective: Maximize reach and encourage participation in the public sale.
Activities: Launch targeted ad campaigns on social media, content syndication, and retargeting campaigns.
Timeline: Starts at the beginning of the public sale phase and continues throughout.
Launch Influencer Push
Objective: Drive final engagement and conversion.
Activities: Special events, shout-outs, and endorsements by influencers.
Timeline: During the public sale phase.
PR and Media Highlights
Objective: Highlight the success and milestones achieved.
Activities: Share traction, testimonials, and highlight the closing stages of the token sale.
Timeline: Towards the end of the public sale phase.
Post-Launch Phase
Community Management Continuation
Objective: Keep the community engaged and informed post-launch.
Activities: Regular updates on token progress, use cases, and ongoing developments.
Timeline: Post-launch period.
Post-Launch PR and Media Engagement
Objective: Showcase post-launch success and future roadmap.
Activities: Press releases and media interactions focusing on the launch's success and future plans.
Timeline: Following the conclusion of the public sale.
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